About the Tournament
This project involved creating the key brand identity and promotional graphic for the Flawless Legends League, an online esports tournament for the mobile game, Garena Free Fire. Organized by Flawless Esports, the tournament was designed to foster competitive community play in Nepal. The primary design challenge was to create a visual identity that communicated prestige, competition, and clarity to attract serious players within the country.
Logo Design
The logo is built on a foundation of bold, stacked typography to project strength and legitimacy. The word "FLAWLESS" is positioned as a powerful header, serving a dual purpose as the organizer's name and a brand promise of high-caliber execution. Beneath it, "LEGENDS LEAGUE" is set in a clean, heavyweight sans-serif typeface, evoking the formal tone of a major sports association or championship series. The monolithic, centered structure of the logo creates a memorable and authoritative badge that stands out on digital platforms, from social media banners to in-stream graphics
Key elements include:
- Custom typography with sharp angles
- Dynamic elements integrated with the letterforms
- High-contrast color scheme for maximum visibility
- Versatile design that works at all sizes
Promotional Materials
The tournament poster series was designed to build hype and communicate key information at a glance. The cool visual theme was carried through all materials while maintaining clear hierarchy of information.
Materials created:
- Main event poster
- Social media banners and posts
- Thumbnails
- Match overlay pack
Champions Poster
This graphic serves as the official victory announcement for the Flawless Legends League tournament. Following the successful conclusion of the competitive bracket, it was created to publicly crown the champion, celebrate their achievement, and bring narrative closure to the event. The design shifts from the initial call-to-action poster to a commemorative format, highlighting the winner—ALPH4 ESPORTS—and solidifying the tournament's legacy within the community.
Client Feedback
Flawless Esports Team: "The designer delivered a strong, versatile logo and graphics that made our event stand out. Professional, timely, and great quality."