About the Tournament
Unit Clash War is an intense Free Fire tournament presented by Grind Revolution Esports. Featuring top-tier teams like Doctor’s Army,Moonlight Esports, Mantra Esports, GB Esports, Suits You, Dadagang Esports, Kathmanduand GR esports, this event brings structured, high-stakes competition to the mobile battle royale scene. Designed as a seasonal league, Unit Clash War combines bold branding with competitive integrity—offering teams a platform to prove their skill and fans a thrilling esports spectacle.
My role was to create the complete visual identity including logo design, promotional materials, streaming assets, and social media graphics that would capture the ideas of organizers and competitive spirit of the event.
Logo Design
The logo uses a powerful, vertical stack of four compact, heavy, uppercase words: UNIT • CLASH • WAR • SEASON. This structure creates a monolithic and imposing badge-like effect. The typography is stripped down and militant, evoking the visual language of military insignia or tactical gear decals, which immediately conveys themes of conflict, teams ("Units"), and organized competition ("War," "Season"). The strategic use of spacing and a single, stark color (or absence of color in a base logo) ensures maximum versatility and impact.
Key elements include:
- Typography with sharp angles
- Monolithic & Militant Typography
- Conceptual Word Stack Hierarchy
- Intentional Minimalism for Versatility
Promotional Materials
This project involved creating the primary promotional banner for Unit Clash War, a seasonal esports tournament presented by Grind Revolution Esports. The banner's goal was to serve as a central, information-dense visual for social media and community channels. It needed to accomplish several key tasks: prominently feature the new league logo, generate hype by announcing the top participating teams, and clearly communicate essential event details like the schedule and organizers.
Materials created:
- Main event poster
- Social media banners and posts
- Thumbnails
Main Poster
The main poster is designed as a high-impact announcement and call-to-action. It prominently features the bold, militant "UNIT CLASH WAR" logo as the central hero, immediately establishing the event's identity and tone. Key information—the game (Free Fire), presenter (Grind Revolution Esports), and major participating teams like Doctor's Army—are strategically placed to build credibility and attract both players and viewers. The poster's layout is dense and energetic, using strong typographic hierarchies and graphic elements to convey urgency and competition, serving as the primary visual asset for launching the tournament.
Key elements include:
- Dominant Branding & Logo Lockup
- Logos of the production and design partners are subtly placed at the bottom.
- High-contrast color scheme for maximum visibility
- Fitting for a competitive gaming event.
Champions Poster
This poster marks the narrative conclusion of the event. The core tournament logo is retained for brand consistency but is scaled down to make room for the victorious headline. The word "CHAMPIONS" is rendered in a large, celebratory typeface, directly crowned above the winner's team name and logo—Doctor's Army. This clear visual hierarchy instantly communicates the result.
Client Feedback
Grind Revolution Esports Team: "The poster for Unit Clash War perfectly captured our event's energy and clearly presented all the important details. Our community instantly knew what it was about."